Why would we call our website like this? You might ask. Well first of all, umami is considered by many scientists the fifth flavor. We have salty, sweet, sour, bitter and umami. What the flavor really is, is a bit hard to explain. You can especially find it in meat, mushrooms, cheese and tomatoes. It's basically the savory flavor.
We really like savory food. And we like to search for good savory food. But this is not the reason why we called the website like that. It's actually the old meaning of the word that is the main reason. The word comes from Japanese. And like many Japanese words this one has a lot of weight. I'll try to explain it by telling you some definitions I found.
- A stock market tip with much promise is said to have umami
- A particularly good piece of writing can have umami
- Umami wakens positive emotions
- Umami contains a promise of a pleasurable outcome
- Umami conveys a sense of beauty
- It’s what you begin to understand if/when you mature, a journey
It's something new and unknown. That is why we chose to name our website like we did. The cool names that we actually wanted were already taken 🙂